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Master of Marketing Research (MMR, MSMR, MRCB)


Master of Marketing Research (MMR, MSMR, MRCB) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. Unlike an M.B.A., which is a general business degree, the Master in Market Research focuses solely on the aspects of marketing research.

Master in Market Research combines classroom work with real-world research opportunities and special projects. Courses stress practical application to real-world marketing research problems, rather than the theoretical application suggested in most bachelor's business degrees.

In Canada, the degree is known as Master of Business-Marketing/Analysis. In Australia, the degree is known as Master of Business in Marketing Research (M.B.M.R.) at Edith Cowan University, and as Master of Marketing (M.Mrkt.) at the University of Tasmania.

Admission requirements Admission to the MS-Marketing program is based on the assessment of several factors including:

  • Demonstrated leadership and academic potential

  • Academic performance in undergraduate coursework (of the most recent admits, average GPR of the last 60 hours is 3.6)

  • GMAT or GRE scores*

  • Letters of reference

  • Honours, awards, and extracurricular activities

  • Relevant work experience (recommended, but not required)

  • Personal or phone interview

  • Demonstrated written and verbal English proficiency

  • TOEFL scores (international students only)