Master of Marketing Research (MMR, MSMR, MRCB)

In Canada, the degree is known as Master of Business-Marketing/Analysis. In Australia, the degree is known as Master of Business in Marketing Research (M.B.M.R.) at Edith Cowan University, and as Master of Marketing (M.Mrkt.) at the University of Tasmania.


Admission to the MS-Marketing program is based on the assessment of several factors including:

  • Demonstrated leadership and academic potential
  • Academic performance in undergraduate coursework (of the most recent admits, average GPR of the last 60 hours is 3.6)
  • GMAT or GRE scores*
  • Letters of reference
  • Honours, awards, and extracurricular activities
  • Relevant work experience (recommended, but not required)
  • Personal or phone interview
  • Demonstrated written and verbal English proficiency
  • TOEFL scores (international students only)

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